CALVIN KLEIN

Indoor outdoor Cocktail dinner

The Calvin Klein CK One Essence launch event was a stylish indoor-outdoor cocktail party with a timeless vibe. A live DJ, graffiti artist, and interactive displays highlighted the new fragrance, creating a memorable experience for distributors.

We transformed a space to create an immersive Calvin Klein is a global lifestyle brand with bold, modern, minimilist and sophisticated style. CK One Essence, the brand’s new fragrance, builds on the legacy of the iconic CK One, featuring a doubled concentration of fragrance oils in a sleek, premium metalized bottle, embodying the Calvin Klein spirit of modernity, simplicity, and sensuality.

goal

Provide distributors with an unforgettable brand experience inspired on CK One Essence’s unique features and benefits, ensuring a successful product launch.

Ensuring Performer Quality and Relevance:

Making sure that the live entertainment is align with the brand

how

We chose a DJ and live graffiti artist that embody the CK One Essence spirit.

Creating a Show-Stopping Photo Opportunity:

Showcases the brand and product while generating buzz and excitement among attendees

how

We featured a mirror in the shape of the the fragrance bottle with industrial elements like metal structures, reclaimed baskets, and lighting hoses.

Managing lighting and sound within budget:

Creating a visually immersive atmosphere while being cost efficient

how

We integrated strategic lighting in and outdoor venue with live music

Seamless Indoor-Outdoor Transition:

We seamlessly connected the indoor and outdoor spaces, while maintaining the edgy, modern vibe of CK

how

We included elements like translucid balloons filled with small particles inspired on the Simply Ageless Skin Perfector

The Essence of One:
A Calvin Klein Dinner Party

Decoration with

natural

Materials

and plants to create an outdoor ambiance

Fragance inspired decorationfor an

integraded

brand

experience

garden

enviroment

with outdoor details and decorations

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