CALVIN KLEIN
INDOOR OUTDOOR
COCKTAIL DINNER
Calvin Klein is a global lifestyle brand with a bold, modern, minimalist and sophisticated style. CK One Essence, the brand’s new fragrance, builds on the legacy of the iconic CK One, featuring a doubled concentration of fragrance oils in a sleek, premium metalized bottle, embodying the Calvin Klein spirit of modernity, simplicity, and sensuality.
GOAL
Provide distributors with an unforgettable brand experience inspired on CK One Essence’s unique features and benefits, ensuring a successful product launch.
Ensuring performer quality and relevance:
Making sure that the live entertainment is aligned with the brand.
How
We chose a DJ and live graffiti artist that embody the CK One Essence spirit.
Creating a show-stopping photo opportunity:
Showcases the brand and product while generating buzz and excitement among attendees.
How
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Managing lighting and sound within budget:
Creating a visually immersive atmosphere while being cost efficient.
How
We integrated strategic lighting in the indoor and outdoor venue with live music.
Seamless indoor-outdoor transition:
We seamlessly connected the indoor and outdoor spaces, while maintaining the edgy, modern vibe of CK.
How
We included elements like translucid balloons filled with small particles inspired on the Simply Ageless Skin Perfector.
THE ESSENCE OF ONE:
A CALVIN KLEIN DINNER PARTY
- Live performers and entertainment
- Exquisite food throughout the night
- Impactful brand integrations
- Stunning outdoor ambiance
GARDEN ENVIRONMENT with outdoor details and decorations
