COTY
GALA ANNIVERSARY
PARTY
Celebration of the 120 years of COTY with a videomapping three-course dinner party.
GOAL
To celebrate COTY’s 120th anniversary and strengthen relationships with key distributors, while showcasing the brand’s heritage and commitment to innovation.
Creating an immersive and engaging experience
That would resonate with the audience and leave a lasting impression, highlighting COTY’s history and milestone.
How
We did a videomapping dinner showcasing the origins of the brand in an interactive way.
Integrating videomapping technology
Seamlessly into the three-course dinner.
How
We designed custom visual content to ensure that it was tailored to each course to create a unique experience.
Creating an appealing photo experience:
From the formal dinner and awards ceremony to the after-party with a DJ and open bar, keeping guests engaged throughout.
How
We did a videomapping dinner showcasing the origins of the brand in an interactive way.
Design a stunning photo opportunity:
Into an elegant, sophisticated setting that reflects COTY’s luxury brand image while accommodating the videomapping requirements.
How
We used a combination of lighting and furniture to create a luxurious and intimate atmosphere while highlighting the venue and the videomapping.
COTY CELEBRATES 120 YEARS
OF BEAUTY AND INNOVATION
- The stunning videomapping projections on the tables during the dinner
- The Faena Forum’s unique architecture highlighting the event’s exclusive location
- Energy and excitement of the after-party
- The guests’ interactions demonstrating the event’s success in building relationships
Throughout the event IMMERSIVE EXPERIENCE
