COTYGALA ANNIVERSARY
PARTY

Celebration of the 120 years of COTY with a videomapping three-course dinner party.

GOAL

To celebrate COTY's 120th anniversary and strengthen relationships with key distributors, while showcasing the brand's heritage and commitment to innovation.

Creating an immersive and engaging experience

That would resonate with the audience and leave a lasting impression, highlighting COTY's history and milestone.

HOW

We did a videomapping dinner showcasing the origins of the brand in an interactive way.

Integrating videomapping technology

Seamlessly into the three-course dinner.

HOW

We designed custom visual content to ensure that it was tailored to each course to create a unique experience.

Pacing the evening across every moment:

From the formal dinner and awards ceremony to the after-party with a DJ and open bar, keeping guests engaged throughout.

HOW

We choreographed transitions from interactive tabletop storytelling and awards into a high-energy DJ celebration.

Designing a luxury projection setting:

Into an elegant, sophisticated setting that reflects COTY's luxury brand image while accommodating the videomapping requirements.

HOW

We used a combination of lighting and furniture to create a luxurious and intimate atmosphere while highlighting the venue and the videomapping.

COTY CELEBRATES 120 YEARS
OF BEAUTY AND INNOVATION

The stunning videomapping projections on the tables during the dinner
The Faena Forum's unique architecture highlighting the event's exclusive location
Energy and excitement of the after-party
The guests' interactions demonstrating the event's success in building relationships