COVERGIRL
LUNCH IN THE
BEAUTY BUSINESS
We created an immersive and memorable experience for guests from the moment they enter the venue, connecting them with the brand’s essence and an exciting atmosphere that reflects the brand’s purple frost vibe and sparkling personality, capturing their attention and leaving a lasting impression.
GOAL
Empower distributors to successfully get to know the new Simply Ageless product, driving brand loyalty and long-term business partnerships.
Creating an engaging photo opportunity:
We integrated the Simply Ageless launch in the photo opportunity.
How
We designed a photo installation that looked like a magazine cover, including the main benefits of the product.
Balancing different visual elements:
Integrating the “girly essence” of the brand into an adult environment.
How
We incorporated purple, sparkles, balloons and flowers in the decoration of the event.
Incorporating creative brand displays:
Showcasing Covergirl and the new product throughout the event.
How
We created spots where people could engage and interact with the brand.
Communicating the benefits of the product:
Ensuring that the elements of the event effectively translate the features of the new Covergirl product.
How
We included elements like translucent balloons filled with small particles inspired on the Simply Ageless Skin Perfector.
TIMELESS BEAUTY:
THE COVERGIRL’S SIMPLY AGELESS LUNCH
- Elegant and delicate settings
- Guest interactions with the brand
- Simply Ageless product showcase
- Personalized photo opportunity
Decorative elements that embody the product’s features
