COVERGIRL

Lunch in the beauty business

Covergirl is a leading beauty brand that empowers women to feel confident and beautiful at any age. Their Simply Ageless products help women smooth, perfect, and illuminate their skin, revealing a radiant and ageless complexion.

We created an immersive and memorable experience for guests from the moment they enter the venue, connecting them with the brand’s essence and exciting atmosphere that reflects the brand’s purple frost vibe and sparkling personality, capturing their attention and leaving a lasting impression.

goal

Empower distributors to successfully get to know the new Simply Ageless product, driving brand loyalty and long-term business partnerships.

Creating an engaging photo opportunity:

We integrated the Simply Ageless launch in the photo opportunity.

how

We desgind a photo installation that looked like a magazine cover including the main benefits of the product

Balancing different visual elements:

Integrating the "girly essence" of the brand into an adult environment.

how

We incorporated purple, sparkles, balloons and flowers in the decoration of the event

Incorporating creative brand displays:

Showcasing Covergirl and the new product throught the event

how

We created spots where people could engage and interact with the brand

Communicating the Benefits of the product:

Ensuring that the elements of the event effectively translates the features of the new Covergirl´s product.

how

We included elements like translucid balloons filled with small particles inspired on the Simply Ageless Skin Perfector

Timeless Beauty:
The Covergirl´s Simply
Ageless Lunch

delicate

decorations

in the brand color palette

Spots to

ENGAGE

with the brand

decorative

elements

that embody the product's features

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